A Photographic Mission

After a busy summer, we're now happily settled into our new retail space at LASSCO Ropewalk. Our new newsletter is up and running (sign up here - September's newsletter out soon!), and we're loving the challenge of sourcing impressive, crowd-pulling items of stock to fill the generous window spaces along Maltby Street that we have at our disposal.

Images with Impact
As stock has sold, we've dressed and re-dressed the windows and a further challenge has presented itself. We wanted to get a decent 'window shot' to show off LASSCO Ropewalk at it's best. However, not even Jeffrey the Zebra can battle the reflections of parked cars and general street paraphernalia...

 

 

In order to get an 'image with impact' to show off LASSCO's Maltby Street windows, we came to the conclusion that there was only one viable option - the technically-challenging, night-time photoshoot. Lighting the window spaces from inside whilst photographing from a dark street might just provide the photograph we were after. And there was only one steady-handed man for the job - top photographer and all-round Good Egg, Stefan Lorett.

Under the Cover of Darkness
It was a good dry evening and after a sustaining supper courtesy of Mr Lorett, our intrepid team headed up to LASSCO Ropewalk. Armed with his arsenal of top-notch camera equipments, lighting, and a good few miles of cables, Stefan proceeded to (photographically-speaking) 'case the joint'. Lights were positioned, test shots taken, lights repositioned, stock moved to reflect light in beneficial ways, shiny industrial cabinets cursed, lights repositioned again, bright orange security lights cursed, and the services of a ladder requested.

 

 

 

 

 

 

 

Orange glow courtesy of over-zealous security light

It's Raining Men
The lighting was right, the stock had been subject to a mild reshuffle, the shot was lined up, the exposure time was determined, and just on cue, the rain began falling gently. A bit of lateral thinking, and shelter was duly provided in the form of a delightful parasol (as seen in August's 'Homes and Antiques' magazine).

When only a floral parasol will do

After over two hours of careful preparation, the photograph was taken. Lights cooled, kit was packed, cables were reeled, Stefan regaled us with stories of his youth...

In the following days, Stefan carefully applied his top notch post-production skills to the photograph, balancing the lighting, knocking back certain details and enhancing others. The result is a fabulous, pin-sharp photograph which will be appearing on a LASSCO postcard very soon...

Photo Stefan Lorett